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Real Estate Isn’t Dead, Conventional Marketing Is

Most loft conversion units take the traditional approach; they develop the units, hire sales staff, place ads in local magazines, engage with PR firms, and so on. Not the Lone Star Brewery in San Antonio, Texas. The Lone Star Brewery took a completely different approach to marketing their units by hiring SaleAMP– no newspapers, no print ads, no listings in MLS. The result? The entire first phase was reserved months ahead of schedule —and in a down economy.