Case Study: Singing Machine

Singing Machine is the recognized world leader in karaoke systems and karaoke music and came to SaleAMP for the very best in internet marketing to help promote their site, grow traffic, and close sales on-line. The result was a 3x overnight jump in traffic.

The Managing Director of Marketing and Corporate Development knew that his company had sold via channels for many years but could also sense the trends of more and more consumers buying karaoke machines and music direct. He felt that with the appropriate SEO horsepower, the company would stand a chance to convert sales online and also position themselves as a leader in downloadable karaoke music.

SaleAMP went into deep keyword research hibernation and emerged with the right set of on-page SEO elements, carefully targeting each page for a specific group of consumers. We also deployed some great link building in directories, article marketing, social networks and bookmarking to give the site a big boost right out of the gate.

The result? In the first two weeks, the site more than doubled its traffic and converted many sales (many high dollar items). We’re now benchmarking the positions week by week and ensuring that our continuous efforts are driving traffic through the roof. After all, every human on earth needs a karaoke machine. Seriously.

"The SaleAMP team was extremely dedicated to understanding the fine nuances of our business and learned the internet consumers’ hot buttons and trigger points. This resulted in a highly refined, search-engine-optimized site that we rolled out earlier this month that has more than doubled our traffic literally overnight, and that higher level of traffic has been sustained."
-Craig E., Managing Director of Marketing, Singing Machine