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Media Room Case Study: Lone Star
The world of real estate marketing has changed.
This is a major condo development in San Antonio where SaleAMP has been in full control of marketing from the very beginning. The campaign has been incredible using all of the available internet marketing tools and skills from our arsenal. We teased the local agent community and press early on and even seeded the market in social networks to really get the buzz cranked up.
Once we had the community interested, we knew they’d start talking and searching for information. That’s when we reached deep into the war chest and brought out the big tools – pervasive social marketing in networks and classified ad venues, dominant search engine marketing to intercept people looking for anything related to this project or the competition, on-line video marketing, local online directories, and email marketing to specific groups to generate more discussion and interest.
Every one of them arrived at a compelling landing page that spoke their language and motivated them to reach out for more information.
These unique capabilities have put this project at the very top in sales momentum for all of Texas (and several surrounding states). And this in one of the worst real estate markets, worst times in real estate seasonality and with the Dow Jones experiencing historic weekly drops. The market should have been frozen. Not for SaleAMP!
The most amazing results? Not a single print ad was used. Not a single piece of paper was printed. The property wasn’t even advertised in MLS. This is 100% strong internet marketing.
How'd we do it?
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