SEO

Home

SEO

The value of web site optimization is significant. A successful campaign can help place the natural rankings of your site near the top of all searches for specific terms and help to reduce, compliment or eliminate your paid search campaigns. The art and science of site optimization centers on two axes: on-page elements and inbound links.

“Warning: SEO is sold by snake oil salesmen today. You need to choose the right keyword targets and carefully combine on-page changes and smart link building. Doing so means more traffic. A lot more traffic. At a much lower cost.

On-page Website Optimization

Once the most valuable keywords are known, SaleAMP will architect a series of changes across all of these elements to optimize for specific keywords in natural (organic) search engine placement. Although the changes will be focused on improving natural search rankings, additional changes will be made to increase the potential for conversion. These changes will be seen in copy, code, tags, headers, link/image anchor text and page titles alike. Without this important work, your pages may not even been seen by search engines. If search engines can’t find you, neither can your future customers.

Link Building

Link Building is perhaps the most time-consuming and important activity in terms of affecting natural rankings. All major search engines review the links coming to your site as 3rd party votes. These search engine algorithms try to estimate the relevance of the link (similar content there), the strength of the link (does it come from a heavily trafficked site), the trustworthiness of the link (can you just buy links, is the site on a blacklist, etc.), the age of the link and much more. The algorithms also include the nature of actual text in those links (i.e. "see more homes in Texas").

The challenge is in getting links from trusted, well respected sites. This takes time to develop and ranges from postings on forums, direct requests, link exchanges, registering and paying for article links, issuing press releases, and a lot more.

The good news? We don’t guess. We identify who the leaders are in the top positions in your space and then we break down exactly what their site offers in the form of on-page optimization. We also profile their link environment. Then we establish a strategy and action plan to take their positions and leave them scratching their heads. SaleAMP professionals have successfully transitioned $25,000/mo pay per click campaigns to organic clicks without missing a beat in volume. That was $25,000/mo in cost we turned off! We can do the same for you.